The Importance of Audio in a Video Conferencing World

Whether you’re a small business owner, professional service provider or a company conglomerate, video conferences have become a staple of day-to-day operations.

These virtual meetings often soften the edges of online communication by facilitating a more personal face-to-face visual element. And, while most users agree that video quality matters significantly, surveys consistently show that audio quality is equally important.

Why Audio Quality Matters

There’s no denying that video output plays a key role in attracting attention. However, good audio does the heavy lifting of attention retention. In fact, a poor audio output can render a video unwatchable and even result in meeting participants logging off or tuning out.

Sound quality is also vital to communication. While conference participants are open to engaging with a presentation, image-based avatars or even a low-resolution video output, they are not as forgiving when it comes to inconsistent audio. This often results in confusing gaps in information, decreased participation and an annoyed audience.

How CTSL Delivers Better Sound Experiences

At CTSL, our Executive Meeting and Collaboration Facility is outfitted with AI-powered solutions to common AV challenges, ensuring that users have the best experience that technology can provide.

High Quality Audio Output

Our meeting suites are equipped with digital surround sound systems to complement our large display screens. The result? An immersive experience where everyone in the room hears, and is heard, clearly.

Intelligent Noise Reduction

Background noise, echo, and audio feedback can quickly derail a conversation. To combat this, we utilise intelligent microphone arrays which automatically identify and amplify speakers while minimising secondary noises in real time. Together with our sound dampening physical infrastructure, this ensures a professional, focused environment.

Reliable Connectivity

Lags, dropped calls and feed delays are common frustrations of video conferencing. Our secure fibre connection provides a high-speed, stable interface and a smooth virtual experience. Fibre connectivity also significantly insulates our facility from wireless service interruptions such as issues brought on by inclement weather.

On-site AV Support

Our technology and infrastructure are also supported by our well trained human resources. At every booking, a certified AV technician is on site to address any challenges that may arise. The availability of support staff facilitates timely conflict resolution and the implementation of customised AV settings.

At CTSL, we are committed to providing an exceptional conferencing experience whether hosting in-person, virtual or hybrid meetings. Our emphasis on high sound quality reflects our commitment to providing a wholly positive experience that keeps participants engaged and promotes successful meeting outcomes.